Susan Morreale

a business owner, registered nurse, wellness activist, cancer thriver and a strong woman.

Susan believes a woman should always appreciate herself + honor her soul in everything she does. That philosophy has helped her create a business that inspires women to recognize their individuality, personal style and strength.

She has owed and operated her businesses with her daughter, Her Story (formerly Lotions + Potions) + Her Sanctuary.  What began in 1990 as retail business has grown into a destination where you can heal your mind-body-soul. She has also designed a line of jewelry, the Her Story Jewelry Collection.

Taking care of yourself inside + out has always been important to Susan. She graduated from Niagara County Community College as an RN in 1985 and began her journey of nursing as a charge nurse at Niagara Falls Memorial medical Center on their  Med Surg floor where she later went on to create their IV team. Sue is a true believer in integrative health, working part time at a local functional medical practice, Cardea Health Integrative.

Susan is a true wellness warrior and advocate for the fight against breast cancer and continues to empower and inspire women to live their best possible life. She was recognized by the American Cancer Society for her wellness work in 2012 and has  also been commissioned by Roswell Park Cancer Institute to create a healing sanctuary in their resource center.


Ciara Morreale

Growing up in the industry, Ciara always knew that working in her family business was what she wanted to do. After studying marketing at Canisius College, and Fashion Merchandising Management at the Fashion Institute of Technology, Ciara landed every girls dream job : working in the fashion department at Teen Vogue Magazine.

Missing her family and friends, Ciara gave up life in the big city and relocated back to her hometown of Buffalo, NY.

Ciara now works closely with her mom to create a lifestyle brand that supports women on their journeys.