Susan Morreale

Taking care of yourself inside and out has always been important to Sue. She has a background in nursing and is also a Breast Cancer survivor. Susan believes a woman should always appreciate herself and honor her soul in everything she does. That philosophy has helped her create a business with products that inspire women to recognize their individuality, personal style and strength.

“The products we carry have a story and support women who have had an amazing journey. You can adorn the body with soulful fashion that has elegance and style, enlighten the mind with aromas that uplift and bring joy and empower the spirit with our “Strong Women ” jewelry collection.”

What began in 1990 as business to heal your mind-body-soul has grown into a destination on the Elmwood strip – an oasis where our quiet sense of luxury will draw you in and indulge all of your senses- creating and customizing “your story.” Live your own style and romance the life your living.


Ciara Morreale

Growing up in the industry, Ciara always knew that working in her family business was what she wanted to do. After studying marketing at Canisius College, and Fashion Merchandising Management at the Fashion Institute of Technology, Ciara landed every girls dream job : working in the fashion department at Teen Vogue Magazine.

Missing her family and friends, Ciara gave up life in the big city and relocated back to her hometown of Buffalo, NY.

Ciara now works closely with her mom to create a lifestyle brand that supports women on their journeys.